Are You Making These 4 Marketing Mistakes?
While online marketing is an essential part of your business, you could be making mistakes that you are not aware of. These mistakes could be holding back the growth of your business and these could also be the primary reason that your competitors have an edge. Having a business website is a brilliant idea but not doing much about it or contributing much to it is a bad idea. It is a highly effective marketing tool but not utilizing it to its fullest potential is equivalent to lower ROI and frustrated business owners.
Your customers will find your products and services primarily via your online marketing tools and you have to commit yourself to it to make it work. Here are 4 marketing mistakes you might be making online.
- Don’t rush
Don’t try to do everything at once. Setting up an expensive website with a whole lot of complicated ideas can actually mean trouble. You will be busy with traditional advertising as well and a million other things that brand new marketing needs. The website will lie unattended and that will mean the loss of time and money. Start with a simple set of tools and keep adding as you make progress.
- Too much importance to design
While web design is a good thing, it is not the only thing. It is important to have a well-designed website but it should not look too sophisticated right away. It should be relevant and relatable. Your customers should be able to grab what your website is attempting to communicate. The most important thing on your website should be your contact details and not how the menu is displayed.
- Not creating a community
The main aim of a website should be to create an online community that serves as an excellent marketing tool. Therefore, having a website that is all business and no fun does not work. It should be interactive and there should be added emphasis on the fun element. Hard-hitting marketing messages are not as efficient.
- Ignoring the website
Needless to say, clients have been a lot more tech-savvy than they used to be. They prefer online trading, marketing, careers and a lot more these days. This is why creating a website and forgetting about it does not help. Keep it alive by adding simple things every day till you reach a point where you could make it huge. The real value lies in your existing customers coming back to your website and recommending it to their acquaintances.